‘Experience It’: New TV spot captures the iconic scenes that make UW–Madison special

A new UW–Madison institutional ad showcases campus traditions, student life, athletics, research and public service, from the Memorial Union Terrace to fieldwork abroad. Set to an original UW Marching Band track, the spot will air during televised Badger sporting events this fall. The campaign offers a fast-paced look at what the university hopes will attract and inspire future students.

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